Know what’s really in the products you use every day.
Scan a product, its barcode, or its label. Pura breaks down the ingredients, flags what’s harmful, scores it 0–100, and shows you a cleaner option in the same category.
Free to download.
iPhone & iPad.
Scan it
Point your camera at the product, its barcode, or the ingredient list. No typing, no guessing.
See what’s inside
Every ingredient, plainly explained — what it does, whether it’s a concern, and a 0–100 score for the product.
Swap to something cleaner
Pura shows better-scoring alternatives in the same category, so there’s always a next step.
An ingredient list isn’t an answer.
A label can name twenty chemicals without telling you what any of them do. Pura reads the list for you and separates the benign from the concerning.
Scan your first product →The score
One number, so you can decide in the aisle.
Each product gets a clean-safety score from 0 to 100, built from the risk level of every ingredient it contains. Higher is cleaner. Tap through any score to see exactly what moved it.
Line up the product, barcode or label
Ingredients read against the research
A single 0–100 score for the product
Then every ingredient, beneficial and concerning
What can I scan?
Everyday personal care and household items — skincare, haircare, deodorant, toothpaste, styling products, cleaning sprays and more. Scan the product itself, its barcode, or the ingredient list.
Where does the ingredient data come from?
Product labels, cross-checked against published ingredient-safety research. Every ingredient gets a plain-language explanation and a risk level, so you can see the reasoning rather than just a verdict.
What does the 0–100 score mean?
It summarises the risk profile of everything in the formula. Higher is cleaner. Tap the score to see which ingredients pulled it up or down.
What if a product isn’t in the database?
Photograph the label and Pura will read it. Scanning something new also helps us add it — the 7,000-product catalogue grows with use.
Is Pura free?
Yes — download and start scanning for free.
Is this medical advice?
No. Pura makes labels legible so you can make your own informed choice. For specific health concerns, speak to a professional.
Your next shop, with the labels decoded.
Free to download. Start with what’s already in your bathroom cabinet and see where you stand.